Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.

This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships. The midterms subscription test Norwegian publishers sue Meta, Vox launches a mobile app and more The midterms subscription test Election season is a familiar subscription play for news publishers. With the U.S. midterms a week away, they’re looking once again at how to turn renewed political attention into paying readers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to…

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