PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major media client without having to participate in a competitive review. A week after the PepsiCo raid, luxury conglomerate LVMH appointed the company to run its media investments in Asia-Pacific and assigned it the Tiffany account in the U.S. In April, Publicis was appointed by Microsoft, while it picked up a big slice of Paramount’s business last June, also without formal reviews . The no-pitch wins aren’t limited to media; in 2024, Publicis creative shop Leo Burnett won B&Q without a pitch .…
This is a curated summary. The full story was reported by Digiday.
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