Microsoft Advertising adds excluded content terms for Audience Ads

Microsoft Advertising is rolling out Excluded content terms, a new brand safety control that lets advertisers stop Audience Ads from appearing alongside specific page titles. The feature gives marketers another way to protect brand reputation beyond website exclusions and sensitive content categories. What’s happening . Advertisers can now create lists of unwanted words or phrases that prevent their ads from showing next to page titles containing those terms. Excluded content terms can be added at the account or campaign level, with support for up to 1,000 terms. Campaign-level exclusions are automatically applied across all campaigns in the…

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