Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening . Microsoft Advertising has published new documentation for its Conversions API (CAPI), a server-side measurement solution currently in beta. CAPI lets advertisers send conversion and customer interaction data directly from their own systems to Microsoft Advertising through a single connection. The details . Microsoft says the Conversions API can support multiple measurement scenarios, including online and offline events. The potential benefits…
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