Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is becoming routine in advertising, but Microsoft is making clear that using AI doesn’t give marketers a pass on transparency, consent or deceptive content. Driving the news . Microsoft Advertising has published dedicated guidance covering AI-generated, AI-manipulated and other synthetic content used in ads. Advertisers are responsible for complying with applicable laws wherever their campaigns run, including requirements around disclosures, permissions and the use of a person’s…
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