Microsoft Clarity has added another new AI metric, this one is called AI Scrape-to-Referral insights. It puts a single metric on the AI scrape activity against referral traffic. The purpose is to give you insight into whether it is worth having that AI bot crawl your site, and whether there is enough return and value to keep allowing that bot to scrape your website. What is this metric. Microsoft wrote, “With the new AI Scrape-to-Referral Ratio card and direct links into session recordings, you can evaluate the tradeoff between content extraction and traffic return, then investigate how AI-referred visitors behave once they arrive.” There is…
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