As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as well as help them get closer to delivering on outcomes. Although not exactly a pure DSP, performance ad-tech firm Moloco, which specializes in mobile advertising but is expanding beyond into CTV and other media realms, is launching an agency partner program that involves a handful of agencies at the outset, Digiday has learned. Among the media agencies Moloco is launching the program with are Dentsu UK & Ireland, PMG, M+C Saatchi…
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