Everyone seems to be searching for the AI optimization trick. Should you implement an llms.txt file? Does your schema need to change? Should your content be chunked for retrieval? Are you optimizing for GEO , AEO, or whatever new acronym the industry has decided to promote this week? All of those questions assume AI introduced an entirely new optimization problem, rather than exposing the one your organization has been postponing since the last redesign. After looking at how websites gain and lose visibility in AI-generated answers, I’m increasingly convinced that many of the improvements attributed to “AI optimization” have little to do…
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