When regional brands expand, their websites tend to expand right along with them. Over time, that can leave them with hundreds of location-related pages, many targeting the same intent or serving no clear purpose. More geographic pages don’t necessarily create stronger local visibility. They can lead to internal competition, fragmented authority, conflicting local information, and a growing maintenance burden. The better approach to multi-location SEO is to create the smallest number of pages necessary to accurately represent the business, then make those pages as useful, connected, and authoritative as possible. Scale the clarity and…
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