DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences. The commercial shift is beginning to show up in the numbers. Direct social-only briefs — campaigns that exclude DMG’s print and digital products — now account for 30% of New Media revenue, according to the division’s director Nathan Aspell. He said that revenue stream “wasn’t available” before the social-publishing division launched a year ago. This month, DMG signed a cross-platform campaign spanning social, print and online; the social component alone was worth seven figures, he added. DMG Media doesn’t break…
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