AI referrals accounted for just 1.1% of visits to news publishers after conversations with AI assistants, according to a new Scrunch study that tracked millions of searches, AI chats, and website visits. Most publisher visits came through direct navigation or traditional search. Google AI Overviews mostly appeared on news searches that already generated relatively few publisher clicks. By the numbers. Readers were 20.5 percentage points more likely to visit a news publisher during the week after a news-related AI conversation than after a non-news conversation. The study compared each reader’s browsing history. Scrunch said the results do…
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