OpenAI is expanding ChatGPT Ads into more international markets while adding new targeting, measurement and optimization tools for advertisers. The combination could make ChatGPT a more meaningful part of advertisers’ media plans. Geographical expansion . ChatGPT Ads are rolling out to select countries across Europe, India, the Middle East and North Africa. At the same time, OpenAI is introducing a batch of advertising updates spanning audience management, conversion measurement, campaign pacing, reporting and campaign creation. Custom audience. Advertisers are getting more flexibility in how they build and manage custom audiences. They can…
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