OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France , Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the six month mark for OpenAI’s ads business. What started as a U.S. pilot in February has already moved through Canada, Australia, New Zealand, the U.K., Mexico, Brazil, Japan and South Korea. Europe was always going to be slower. Regulation there (namely the General Data Protection Regulation , or GDPR) requires explicit consent for personalized targeting unless a company can prove a legitimate interest to do…
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