OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby they hand advertisers credits to get them spending more, testing budgets, and building habits on the platform. One example of the promotion reviewed by Digiday offers new advertisers a $50 credit after they themselves spend $50 within 14 days of opening an OpenAI advertiser account — a standard ‘like–for-like’ structure designed to encourage advertisers to make their first investment in the platform while reducing the upfront risk of testing it. Another showed $100 credit. So far, the credit values are still moving…
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