People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic. In a company earnings call on Tuesday, Vogel voiced a dilemma shared by many in the publishing industry, who want to block Google’s AI crawler to have control over their content but fear it would jeopardize the Google search referrals they still depend on. Most publishers are still too dependent on Google referral traffic for their audience, content discovery and revenue to risk cutting off its crawlers. Related Insights Member Exclusive Media Briefing:…
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