Topical authority isn’t built by covering a topic alone. It also depends on how well your content covers the different ways people search for that topic. Query templates provide a way to map those variations and build a stronger, more connected content network. There are two main methodologies for building topical authority: covering every entity and its attributes within a topic or covering every variation of a query template. Examples of both methodologies are below. Entities of the same type share the same set of attributes. “Calorie” is an attribute of every entity in the “food” class, just as “symptom” is an attribute of every entity in…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
