Reach’s CEO Piers North is positioning the publisher’s Google AI content deal as a model for future LLM partnerships and says it has sent OpenAI a cease-and-desist letter as it steps up pressure on AI firms using its content without a deal. The U.K.-based publisher, owner of newspaper titles the Daily Express and Daily Star and OK! Magazine, has agreed to deal with Google, which Digiday understands has a two-year time stamp. The deal gives Google paid access to expanded rights to use news content from Reach’s UK and Ireland portfolio for its news AI pilot. In return, Google can use that content in experimental AI features and ways of…
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