More than a third of consumers now start searching with AI rather than traditional engines. And customers from AI search channels already convert 4.4x more than organic search visitors, according to a Semrush study . Plus, only 15.2% of the 1,094 categories the company analyzed had a clear owner. That means that 85% topics are still up for grabs for brands. Yet for many CMOs, building consistent visibility across LLMs such as ChatGPT, Claude, and Perplexity is still an emerging discipline – one that can be difficult to operationalize at scale. “For most businesses there are just a handful of things that, done consistently week after week,…
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