Your schema tells search engines what your brand is. But that doesn’t mean Google’s systems understand it the same way. That gap can reveal where your content strategy is falling short. Our next SMX Now on Sept. 16 at 1 p.m. ET will feature Ray Martinez, VP of SEO at Archer Education. He’ll show you how to measure the difference between the entities you define and the ones Google’s natural language processing (NLP) actually recognizes. You’ll learn how to build an entity audit using schema.org markup, the Google Cloud Natural Language API, and an agentic coding tool such as Antigravity, Claude Code, or Codex. The process turns your existing…
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