Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation. That’s the read, anyway, if a string of open roles at the division that sells PlayStation’s ad inventory is any indication. Several of the postings on the Sony Interactive Entertainment Media Solutions team are advertising-specific. The clearest signal is a global director posting for client partnerships, which went up in mid-July 2026 and remains live as of this writing, is tasked with defining and driving the global strategy, structure, and…
This is a curated summary. The full story was reported by Digiday.
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