Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain. Now, agencies are increasingly throwing their hats in the ring to own more of that infrastructure themselves. Stagwell offers the latest example. Earlier this month, the holdco launched Stagwell Curate, its own inventory marketplace. ( Read the specifics about Stagwell’s curated, central ad reservoir here. ) Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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