Your marketing team has never spent more hours working in, on, and with AI. I (Kevin) think every marketer, especially every SEO, has this backlog of tools or shortcuts that they always wanted to build, unrestricted by engineering. But in the process, we end up building things that we could often pay (little money) for. I’m pro AI use (that’s pretty clear if you’ve been reading for some time), and I’ve seen the positive impact of vibe coding and AI automation. But efficiency isn’t automatic. It comes from asking “when,” “what,” and “why.” In late 2025, METR ran 16 experienced developers through 246 real tasks , half with AI tools and half…
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