The creator economy is officially trying to build its own ad stack. It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least at the infrastructure level. Just look at LTK. The creator commerce platform this week rolled out its own AI-powered offering that allows marketers to structure campaigns, identify creators and recommend next steps. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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