Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding new talent or making more content. It’s simplifying the business of paying creators. Celebrity pay in advertising is at an all-time high, with payments in the United States projected to reach $2.06 billion in 2026 , up nearly 70% over the last five or six years, according to XR Extreme Reach data. Famous faces are appearing in more campaigns across more categories than ever, and the…
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