At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of authenticity. YouTube nuked AI slop accounts, Instagram CEO Adam Mosseri released a lengthy memo about improving ranking for originality, and brands were looking for the messiness and creativity of real creators over everything. But in the last 10 months, AI has steadily crept into nearly every corner of the creator economy. Rejecting AI-generated content wasn’t the same as rejecting AI outright. The harder question was how much of the creative process…
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