There’s a trend in some SEO and GEO circles to demonize AI content. Much of that argument is self-serving. It protects an old business model, confuses production with quality, and misses where the value of writing is moving. AI has made the production of words incredibly cheap, creating an inconvenient commercial problem for anyone whose margin depended on those words being expensive. That changes the economics of content and raises a more important question: What is content worth when the words themselves are cheap? How SEO turned content into a business model When I go online and listen to the SEO industry talk, it’s clear that many…
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