Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic, and come ahead of its scheduled August 6 earnings disclosure, with the outfit — the result of a $1 billion merger deal with Outbrain — issuing an ominous warning that Google may take “ retaliatory actions ” for its legal filing. Below is a quick rundown of the latest legal allegations, which are just the latest in mounting legal…
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