A few weeks ago, I spoke with a colleague about connecting SEO content to conversions. We agreed there’s a blind spot in SEO: getting people to the website has traditionally been treated as the goal, even as LLMs change how users find and enter websites. We’re seeing more branded traffic, less organic SERP traffic, and users entering at different stages of the funnel. My colleague called it “the SEO blind spot” because everything on a website should work together toward conversions and KPIs. When I first started in this industry, I was told to drive traffic to get people on the page. We wanted our traffic numbers to grow. After that, the…
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