The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies

This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships and recurring revenue. As AI-generated answers increasingly keep users on search platforms and within answer engines, publishers are already seeing fewer readers click through to their sites. Google traffic from organic search to more than 2,500 sites was down by…

This is a curated summary. The full story was reported by Digiday.