The Times of London has spent years behind a hard paywall and with roughly 680,000 loyal digital subscribers, it has little reason to regret it. Now it wants the readers who’d pay for a single guide or moment but never the whole paper. Just don’t call it micropayments. Director of subscriptions Abs Ahmed has another name for it. He called it “macro payments,” a term he said was coined in New York while he was meeting with News Corp business units. Micropayments charge readers a little for each article. Macro payments sell something specific, such as one of the Times’ annual guides, at the moment a reader wants it. Ahmed described the work as…
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