Search & Digital Marketing · via Search Engine Land

TikTok rejects Meta ads pushing rivals to join child safety settlement

5h ago · curated by Catalyst Web Trendz

TikTok rejects Meta ads pushing rivals to join child safety settlement

TikTok rejected ads from Meta urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states, escalating a public fight between some of the world’s largest social platforms. Why it matters. Meta needs its rivals to come to the table. Part of Meta’s settlement is contingent on other major platforms agreeing to similar terms. Meta argues the reforms will be less effective — and put it at a competitive disadvantage — if Facebook and Instagram face restrictions that competing platforms don’t. TikTok blocked Meta’s campaign as political advertising. Meta attempted to place ads on TikTok earlier this month…

This is a curated summary. The full story was reported by Search Engine Land.

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