Time has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back to the start. Last month, Time began converting all its webpages from HTML into markdown versions — stripped-down, text-only copies of each page that drop the design and images, making them easier for AI systems and agents to read. The easier that access, went the publisher’s thinking, the better its chances of showing up in generative search queries. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest…
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