USA TODAY is reorganizing its audience team after telling employees that search traffic is under pressure and platforms are increasingly keeping users from clicking through to publishers, according to internal memos. The restructuring coincided with a broader round of layoffs that executives said was necessary to adapt to changing audience behavior and the economics of digital publishing. Search pressure reshaped the strategy . Monica Richardson, senior vice president of USA TODAY, tied the reorganization directly to changes in how audiences discover news. She wrote that “growing audience by producing more content isn’t as effective as it…
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