Claude is one of the best research assistants an SEO can have. Give it a keyword, and it can map intent, spot content gaps, and draft outlines in minutes. But give it write access to your site, and it can take the fastest path to a plausible-looking answer. I’ve learned to keep a human between AI and any live page. Claude is genuinely useful for SEO research, analysis, and drafting, but it can be quietly wrong when it’s left to execute on its own. AI can process information and produce recommendations quickly. SEO execution requires judgment about whether those recommendations are actually right for a specific site, page, and search intent.…
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