This story was first published by Digiday sibling Modern Retail . Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year. As part of first-party data and analytics division Walmart Data Ventures ’ Inspire conference this week, the company announced several new Scintilla features coming next year, including access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent for Scintilla, and a closer link between the Scintilla data platform and both the Scintilla In-Store supplier app and Walmart’s replenishment systems. Continue reading this article…
This is a curated summary. The full story was reported by Digiday.
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