Click a citation inside Google’s AI Mode and watch what happens. You don’t land at the top of the page. The URL carries a text-fragment directive (it ends in #:~:text=…), and your browser scroll-jumps to a passage highlighted in purple. Google didn’t cite the page. It cited roughly 117 words of the page. I first noticed those purple highlights piling up in my clients’ citation data about a year ago. Once I started counting, I couldn’t stop. The final tally: 15,699,298 AI Mode citations across 148 industries. Nearly half (47.7%) were scroll-to-text highlights rather than plain links. That number changed how I think about “getting cited.” AI…
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