ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn’t worth betting on in the long term. That’s the tension marketers need to understand. The advertising opportunity is developing as ChatGPT faces a tougher fight for dominance, particularly against Google’s distribution advantage. The difference is in where each platform gets its users. The AI platform war looks a lot like the browser wars Overlay two charts and the story writes itself. Statcounter’s browser market share data from 2008 to 2026 tells the first half of the story. Internet Explorer collapses. Firefox fades into a loyal but marginal niche. Chrome climbs a slow,…
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