Ask most marketing teams how they plan to stay visible in AI search, and you’ll most commonly hear: content strategies, SEO audits, and schema projects. What rarely comes up is the paid search account they’ve been running for years. That’s a big miss. The things AI search tools reward — clear answers, structured product data, strong landing pages, and messaging that matches how people talk — are things paid search practitioners influence every day. As a result, most businesses already own the raw data for AI visibility. They just don’t realize it. Here’s how the assets in your paid search account translate into visibility across AI search…
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