This story was originally published by sister site, Glossy. Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set from POV Beauty, which launched at the retailer in September. The 12-piece set promises a $327 value for $265 — the only catch is the set isn’t actually available on Sephora’s website. The product page instead directs shoppers to Sephora’s newly launched TikTok Shop. On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira, the mega influencer and co-founder of POV Beauty. According to Sephora’s TikTok Shop…
This is a curated summary. The full story was reported by Digiday.
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