The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets were made. This was the era when figures like David Ogilvy were not just advertising leaders, but influential voices in business strategy, shaping how companies thought about growth, brand and the customer. Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while 70% of CEOs measure…
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