Search & Digital Marketing · via Search Engine Journal

Why We Should Fear The Shadow Web We’re Building For AI

4h ago · curated by Catalyst Web Trendz

Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.

This is a curated summary. The full story was reported by Search Engine Journal.

Put this to work

What it means for your brand.

Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at:

Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.

Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.

Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.