Social & Advertising · via Digiday

Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model

9h ago · curated by Catalyst Web Trendz

Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model

AI content licensing has largely comprised of one-off deals between publishers and tech companies. RSL, which is being renamed The Internet Licensing Collective (ILC), is pursuing a collective model instead, with Yahoo as its first licensee. The deal means publishers of all sizes can license their content for use in Yahoo’s AI-powered search engine Scout and get paid based on how that content is used. Digiday spoke with ILC co-founder Doug Leeds about how this model works and how publishers can earn revenue. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of…

This is a curated summary. The full story was reported by Digiday.

Read the full story at Digiday
Put this to work

What it means for your brand.

Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at: