A buyer can click through to your website after making an important part of the decision. An AI Overview can explain a technology, compare approaches, and surface brands while the buyer is still researching the market. By the time they click a result, they may already have an idea of which companies are credible, which solutions are worth exploring, and which brands belong on the shortlist. For complex B2B purchases, that creates a gap between winning the click and influencing consideration. Traditional SEO metrics capture the first part. They don’t fully capture the second. Search visibility no longer starts with the click Traditional SEO…
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