Your Google Business Profile needs a business continuity plan

For many local businesses, their Google Business Profile plays an indispensable role in lead generation. It drives calls, website visits, bookings, direction requests, and customer trust. When the profile is working as it should, it becomes so embedded in the business’s marketing that few people consider what would happen if it suddenly disappeared or stopped performing normally. That risk becomes reality when a profile is suspended, transferred, merged, or forced into reverification. Similar problems can occur when a profile remains visible but loses ownership access or local visibility. In each case, the business may spend days or weeks…

This is a curated summary. The full story was reported by Search Engine Land.