There’s plenty of noise in the search industry about what does and doesn’t move the needle for AI visibility. Questions about FAQ schema, content volume, and llms.txt are important foundational considerations. That said, the real goal is to drive actionable next steps from consumers — something that’s harder when AI increasingly acts as a billboard rather than a traditional conversion driver. Brands need to understand what gets them mentioned in AI responses and, more importantly, what gets them cited — with a link back to the source, ideally an owned property. Up to 85% of top-of-funnel B2B brand mentions in AI search come from third-party…
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