Search & Digital Marketing · via Search Engine Land

ChatGPT Ads adds automated bidding, platform targeting

6h ago · curated by Catalyst Web Trendz

ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads is adding a new Maximize results bid strategy, platform-level targeting and view-through conversion reporting, while expanding into Brazil and Mexico The updates give advertisers more control over where campaigns appear while simultaneously introducing more automation into how bids are managed. What’s new. Advertisers can now select Maximize results as their campaign bid strategy, allowing ChatGPT Ads to automatically set and adjust bids based on the campaign’s selected goal. The system is designed to generate as many results as possible from the available budget, shifting bid decisions from the advertiser to ChatGPT Ads’…

This is a curated summary. The full story was reported by Search Engine Land.

Read the full story at Search Engine Land
Put this to work

What it means for your brand.

Stories like this are exactly the terrain we work in every day. If this trend touches your growth plans, these are the services to look at: