Google is adding new messaging, travel and AI-powered creative capabilities to Demand Gen, giving advertisers more ways to turn discovery into leads and customers across YouTube and other Google inventory. The updates are part of Google’s August Demand Gen Drop and build on hundreds of improvements the company says it made to the campaign type during the second half of 2025. What’s new. Google is testing a way for people to start conversations with brands through messaging apps directly from Demand Gen ads on YouTube. The feature is designed to shorten the journey for high-intent prospects, allowing someone who discovers a brand through a…
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