Reddit isn’t a shortcut to an AI citation. Posting promotional answers and waiting for Google or ChatGPT to notice them isn’t a community strategy. Reddit communities are quick to reject corporate messaging that contributes little of value. Your brand needs the expertise, credibility, and consistency to add value to the conversation. This five-step framework shows how to build that authority. 1. Define your territory of authority Start by identifying the subject on which your brand has a legitimate reason to be heard. Your territory of authority isn’t every topic related to your product. It sits at the intersection of: What your audience…
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