Ace Hardware adds weather-triggered programmatic ads to retail media strategy

This story was originally published on sister site, Modern Retail . Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing capabilities; an advertising partnership with DoorDash; and weather-triggered programmatic advertising, among others. Most are available now to advertisers. A new audience library, allowing brands to target different customer segments, is being built out through next…

This is a curated summary. The full story was reported by Digiday.