A survey released last week found widespread use of AI for campaign optimization, though caution remains around fully autonomous trading, with recent updates to Google’s pricing rules underscoring why publisher control remains paramount. A recent IAB report shows AI is already embedded in programmatic advertising, but giving an agent the authority to buy and sell media is a bigger step than asking it to optimize a campaign. That gap runs through a new survey of Europe’s digital advertising industry. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
